Tull, Donald S.
Marketing research : meaning, measurement, and method; a text with cases Donald S. Tull and Del I. Hawkins - New York: Macmillan, 1976. - xv, 736p.
PB
Includes index
Eng
0024217409
Marketing research
658.835 / TUM
Marketing research : meaning, measurement, and method; a text with cases Donald S. Tull and Del I. Hawkins - New York: Macmillan, 1976. - xv, 736p.
PB
Includes index
Eng
0024217409
Marketing research
658.835 / TUM