Aaker, David A.
Strategic market management David A. Aaker - 8th ed. - Hoboken: John Wiley, 2008. - xiii, 322p.
PB
Includes bibliography and index
Eng
0470056233
Strategic management
Marketing-Management
658.8 / AAS
Strategic market management David A. Aaker - 8th ed. - Hoboken: John Wiley, 2008. - xiii, 322p.
PB
Includes bibliography and index
Eng
0470056233
Strategic management
Marketing-Management
658.8 / AAS