| 000 -LEADER |
|---|
| fixed length control field |
00483 a2200145 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
0844234125 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.2 |
| Item number |
HAV |
| 100 ## - MAIN ENTRY--AUTHOR NAME |
|---|
| Personal name |
Harris, Thomas L. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Value-added public relations |
| Sub Title |
: The secret weapon of integrated marketing |
| Statement of responsibility, etc |
Thomas L. Harris and foreword by philip Kotler |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Chicago: |
| Name of publisher |
NTC Business Books, |
| Year of publication |
2000. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Other physical details |
xi,314p |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes bibliography and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Communication in marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |