Marketing research (Record no. 27742)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00596 a2200205 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0256031835 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.835 |
| Item number | BOM |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Boyd, Harper W. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing research |
| Sub Title | : text and cases |
| Statement of responsibility, etc | Harper W. Boyd, Ralph Westfall and Stanley F. Stasch |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Homewood, Illinoise: |
| Name of publisher | Irwin, |
| Year of publication | 1985. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xv, 836p. |
| 500 ## - GENERAL NOTE | |
| General note | HB |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes index |
| 546 ## - LANGUAGE NOTE | |
| Language note | Eng |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing research |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Westfall, Ralph (jt. auth) |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Stasch, Stanley F. (jt. auth) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Price effective from | Permanent Location | Not for loan | Date acquired | Koha item type | Accession Number | Lost status | Damaged status | Shelving location | Withdrawn status | Current Location | Copy number | Full call number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2018-07-05 | Central Library AIOU Islamabad | 1988-09-21 | Books | 53143 | General Stacks | Central Library AIOU Islamabad | 658.835 BOM | |||||
| 2017-01-28 | Regional Library D.I.Khan | 1988-12-15 | Books | 1013 DIK | General Stacks | Regional Library D.I.Khan | 3 | 658.835 BOM | ||||
| 2017-01-28 | Regional Library D.I.Khan | 2005-06-04 | Books | 3656 DIK | General Stacks | Regional Library D.I.Khan | 3 | 658.835 BOM | ||||
| 2017-01-28 | Regional Library D.I.Khan | 2005-06-04 | Books | 4004 DIK | General Stacks | Regional Library D.I.Khan | 3 | 658.835 BOM |