| 000 -LEADER |
|---|
| fixed length control field |
00550 a2200193 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
0256166447 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
9780256166446 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
MCA |
| 100 1# - MAIN ENTRY--AUTHOR NAME |
|---|
| Personal name |
Perreault, William D. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Applications in basic marketing |
| Sub Title |
: clippings from the popular press / |
| Statement of responsibility, etc |
William D. Perreault |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Boston: |
| Name of publisher |
Irwin Professional Publishing, |
| Year of publication |
1994. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
226p. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
PB |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
Eng |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
McCarthy, Jerome E. (jt.auth) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |