| 000 -LEADER |
|---|
| fixed length control field |
00860 a2200181 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
9780230203969 (paperback) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
381.0285 |
| Item number |
DAE |
| 100 1# - MAIN ENTRY--AUTHOR NAME |
|---|
| Personal name |
Dann, Stephen |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
E-marketing |
| Sub Title |
: theory and application |
| Statement of responsibility, etc |
Stephen Dann and Susan Dann |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
New York: |
| Name of publisher |
Palgrave Macmillan, |
| Year of publication |
2011. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
xxii, 474 p. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
HB |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
A�mix of academic rigor and practical application combining a strong theoretical framework from the academic peer reviewed literature with contemporary developments in internet technology, and their application to the e-marketing environment. Topics include consumer behavior, value creation, marketing strategy, implementation issues for e-marketing, and much more. |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
Eng |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
E-Marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Dann, Susan (jt.auth) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |