| 000 -LEADER |
|---|
| fixed length control field |
00417 a2200169 4500 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
JEB |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Field link and sequence number |
2056 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| -- |
2056 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Jerome McCarthy, E. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Basic Marketing |
| Remainder of title |
a managerial approach |
| Medium |
BOOK |
| Statement of responsibility, etc. |
Jerome McCarthy, E. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
9th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Homewood |
| Name of publisher, distributor, etc. |
Irwin |
| Date of publication, distribution, etc. |
1987 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Other physical details |
xviii, 749p |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
|
| Call number prefix |
658.8 JEB |