Marketing (Record no. 76866)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00446nam a2200169Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0063878496 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | ROM |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Robin, Donald P. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing |
| Sub Title | : basic concepts for decision making |
| Statement of responsibility, etc | Donald P. Robin |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York: |
| Name of publisher | Harper & Row, |
| Year of publication | 1978. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xvi, 430p. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 546 ## - LANGUAGE NOTE | |
| Language note | eng |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Consumers |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Price effective from | Permanent Location | Not for loan | Date acquired | Koha item type | Accession Number | Lost status | Damaged status | Shelving location | Withdrawn status | Current Location | Full call number |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 2019-07-26 | Central Library AIOU Islamabad | 1983-08-01 | Books | 27676 | General Stacks | Central Library AIOU Islamabad | 658.8 ROM | ||||
| 2020-01-09 | Central Library AIOU Islamabad | 1983-01-27 | Books | 26342 | General Stacks | Central Library AIOU Islamabad | 658.8 ROM | ||||
| 2020-01-23 | Central Library AIOU Islamabad | 1983-08-01 | Books | 27677 | General Stacks | Central Library AIOU Islamabad | 658.8 ROM |