Consumer behaviour and social network sites : the impact of negative word of mouth
by Zaraket, Sarah.
Material type: BookPublisher: New York: Routledge, 2021Description: 98 p.ISBN: 9780367532833.Subject(s): Word-of-mouth advertising | Consumer behavior | Consumer complaints | Social media--Economic aspectsItem type | Location | Call number | Status | Date due | Barcode | Item holds |
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Books |
Central Library AIOU Islamabad
General Stacks
Allama Iqbal Open UniversityCentral Library |
658.8342 ZAC (Browse shelf) | Available | 131709 |
Total holds: 0
Browsing Central Library AIOU Islamabad Shelves , Shelving location: General Stacks Close shelf browser
658.8342 SMC Consumer behaviour and analytics | 658.8342 SOC Consumer behavior | 658.8342 STE Essentials of consumer behavior | 658.8342 ZAC Consumer behaviour and social network sites | 658.83420721 QUA Qualitative research methods in consumer psychology | 658.83420994 NEC Consumer behaviour | 658.8343 DOM Market segmentation analysis |
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