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Consumer behaviour and social network sites : the impact of negative word of mouth

by Zaraket, Sarah.
Material type: materialTypeLabelBookPublisher: New York: Routledge, 2021Description: 98 p.ISBN: 9780367532833.Subject(s): Word-of-mouth advertising | Consumer behavior | Consumer complaints | Social media--Economic aspects
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Central Library AIOU Islamabad

Allama Iqbal Open University

Central Library

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658.8342 ZAC (Browse shelf) Available 131709
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Browsing Central Library AIOU Islamabad Shelves , Shelving location: General Stacks Close shelf browser
658.8342 SMC Consumer behaviour and analytics 658.8342 SOC Consumer behavior 658.8342 STE Essentials of consumer behavior 658.8342 ZAC Consumer behaviour and social network sites 658.83420721 QUA Qualitative research methods in consumer psychology 658.83420994 NEC Consumer behaviour 658.8343 DOM Market segmentation analysis

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