Services marketing : concepts, strategies, & cases
by Hoffman, K. Douglas; Bateson, John E. G.
Material type: BookPublisher: Australia: Cengage Learning, 2017Edition: 5th ed.Description: x, 458p.ISBN: 9781285429786.Subject(s): Service industries--Marketing | Dienstleistung | MarketingItem type | Location | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
Books |
Central Library AIOU Islamabad
General Stacks
Allama Iqbal Open UniversityCentral Library |
658.8 HOS (Browse shelf) | Available | 131387 |
Total holds: 0
HB
Eng
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