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Basic Marketing : a managerial approach

by Jerome McCarthy, E; Perreault, William D. (jt. auth).
Publisher: Homewood: Irwin, 1987Edition: 7th ed.Description: xviii, 749p.ISBN: 0256015678.Subject(s): Marketing
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Item type Location Call number Copy number Status Date due Barcode Item holds
Books
Central Library AIOU Islamabad

Allama Iqbal Open University

Central Library

General Stacks 		658.8 MCB (Browse shelf) Available 53386
Books
Central Library AIOU Islamabad

Allama Iqbal Open University

Central Library

General Stacks 		658.8 MCB (Browse shelf) Available 26637
Books
Regional Library D.I.Khan
General Stacks 		658.8 JEB (Browse shelf) 1 Available
Total holds: 0
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658.8 GUM Marketing management 658.8 HAC Consumer behavior 658.8 HAC Consumer behavior 658.8 JEB Basic Marketing 658.8 JEB Basic marketing: A managerial approach 658.8 JEB Basic Marketing 658.8 JER Reading and Cases in Basic Marketing

Includes index

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