Strategic marketing management cases BOOK
by Cravens, David W; Crittenden, Victoria L; Lamb,Jr. Charles W.
Material type: BookPublisher: Boston McGraw-Hill 1998Edition: 6th.Description: xvi, 624p.Subject(s): Marketing-Case studiesItem type | Location | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Books |
Regional Library D.I.Khan
General Stacks
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658.802 CRS (Browse shelf) | 1 | Available |
Total holds: 0
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658.8 TEI International marketing | 658.8 TEI International marketing | 658.802 CRS Strategic marketing management cases | 658.802 CRS Strategic marketing management cases | 658.816 LEI Industry: People and the Machine | 658.83 DAM Marketing research | 658.83 TUM Marketing research |
Includes index
eng
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