Strategic Brand Management : creating and sustaining brand equity long term
by
Kapferer, Jean-Noel
.
Material type: 
BookPublisher: New Delhi: Kogan Page, 2000Edition: 2nd ed.Description: 443p.ISBN: 8175541091.Subject(s): Marketing | Marketing-Management
| Item type | Location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| Books |
Central Library AIOU Islamabad
General Stacks
Allama Iqbal Open UniversityCentral Library |
658.827 KAS (Browse shelf) | Available | 90750 |
Total holds: 0
PB
Includes bibliography and index
Eng
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