Kotler, Philip <br/><br/>
Principles of marketing; 
Philip Kotler and Gary Armstrong, 
 - 12th ed. 
 - New Jersey:  Prentice-Hall,  2001. 
 - xxxi,785p. 
<br/><br/> Includes bibliography and index 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>0130263125 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOP