TY  - BOOK
AU  - Kotler, Philip
AU  - Armstrong, Gary (jt. auth)
TI  - Principles of marketing
SN  - 0130263125
U1  - 658.8 
PY  - 2001///
CY  - New Jersey
PB  - Prentice-Hall
KW  - Marketing
N1  - Includes bibliography and index
ER  -