Banerjee, Mrityunjoy <br/><br/>
Essentials of modern marketing 
Mrityunjoy Banerjee 
 - 2nd 
 - New Delhi:  Oxford & IBH Publishing,  1988. 
 - xii, 457p 
<br/><br/> Includes bibliography and index 
<br/><br/><label>ISBN: </label>8120403355 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>658.8  / MRE