TY  - BOOK
AU  - Kotler, Philip
TI  - Marketing management (Code No.573): analysis, planning, implementation, and control
SN  - 0-13-556150-7
U1  - 658.8 
PY  - 1962///
CY  - Englewood Cliffs
PB  - Prentice-Hall
KW  - Marketing-Management
N1  - Reproduced by National Book Foundation, Islamabad, 1990
ER  -