Kotler, Philip. <br/><br/>
Marketing management  : analysis, planning, and control 
Philip Kotler 
 - 5th 
 - London:  Prentice-Hall,  1984 
 - 794 p. 
<br/><br/><label>ISBN: </label>0135579279 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Dewey Class. No.: </label> / KOM