TY - GEN AU - Fiske John. AU - John Fiske. TI - Introduction to communication studies: With a new introductory essay on Why Fiske Still Matters, by Henry Jenkins, and with a new discussion on the topic of structuralism and semiotics, Fiske-Style, between Ron Becker, Elana Levie, Darrell Newton and Pamela Wilson SN - 9780415596480 U1 - 302.2 PY - 2011/// CY - New York PB - Routledge KW - Communication KW - Semiotics N1 - HB; Include Index ER -