Mcquail, Denis <br/><br/>
Mass communication theory an introduction 
Denis Mcquail 
 - 3rd ed. 
 - London:  Sage Publications,  1994. 
 - xiv,416p. 
<br/><br/> PB 
<br/><br/><br/>Eng 
<br/><br/><label>ISBN: </label>0803977840 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media
<br/><br/><label>Dewey Class. No.: </label>302.23  / MCM