Severin, Werna J. <br/><br/>
Communication theories  : origins, methods, and uses in the mass media 
Werna J. Severin and James W. Tankard 
 - 3rd ed. 
 - New York:  Longman,  1992. 
 -  xii, 364p. 
<br/><br/> Includes index 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>0801304636 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication
<br/><br/><label>Dewey Class. No.: </label>302.32  / SEC