Neeru Kapoor <br/><br/>
Television advertising and consumer response  :childern buying behaviour 
Neeru Kapoor 
 - New Delhi  Mittal Publications  2003. 
 -  xiv,226p 
<br/><br/> Includes bibliography and index 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>8170999014 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Television advertising
<br/><br/><label>Dewey Class. No.: </label>302.2345  / NET