Wimmer, Roger D. <br/><br/>
Mass media research (Code No-6600)  An introduction 
Roger D. Wimmer and Joseph R. Dominick 
 - 4th 
 - California  Wadsworth  1994 
 -  xiv,497p 
<br/><br/> PB 
<br/><br/>Includes bibliography and index 
<br/><br/><label>ISBN: </label>0534174728 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media-Research
<br/><br/><label>Dewey Class. No.: </label>302.23072  / WIM