James, Melanie <br/><br/>
Positioning theory and strategic communication  : A new approach to public relations research and practice 
Melanie James 
 - London:  Routledge,   2014. 
 - xiv, 228p. 
<br/><br/> HB 
<br/><br/><br/>Eng 
<br/><br/><label>ISBN: </label>9780415532631 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations
<br/><br/><label>Dewey Class. No.: </label>659.2  / JAP