Berger, Arthur Asa <br/><br/>
Media and communication research methods  : an introduction to qualitative and quantitative approaches 
Arthur Asa Berger 
 - 3rd ed. 
 - Los Angeles:  Sage,  2014. 
 - xvii, 364p. 
<br/><br/><label>ISBN: </label>9781452256573 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media-Research-Methodology<br/>Communication-Research-Methodology
<br/><br/><label>Dewey Class. No.: </label>302.23072  / BEM