Research in media promotion 
edited by Susan Tyler Eastman 
 - New York:  Routledge,   2015. 
 - xiii, 365p. 
<br/><br/><label>ISBN: </label>9781138861268 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising-Television programs-United States
<br/><br/><label>Dewey Class. No.: </label>659.1930223  / RES