Austin, Erica Weintrub <br/><br/>
Strategic public relations management  : planning and managing effective communication programs 
Erica Weintraub Austin and Bruce E. Pinkleton 
 - 3rd ed. 
 - New York:  Routledge,   2015. 
 - viii, 389p. 
<br/><br/><label>ISBN: </label>9780415517690 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations-Management
<br/><br/><label>Dewey Class. No.: </label>659.2  / AUS