Dann, Stephen <br/><br/>
E-marketing   : theory and application  
Stephen Dann and Susan Dann 
 - New York:  Palgrave Macmillan,  2011. 
 - xxii, 474 p.  
<br/><br/> HB 
<br/><br/> A�mix of academic rigor and practical application combining a strong theoretical framework from the academic peer reviewed literature with contemporary developments in internet technology, and their application to the e-marketing environment. Topics include consumer behavior, value creation, marketing strategy, implementation issues for e-marketing, and much more. 
<br/><br/><br/>Eng 
<br/><br/><label>ISBN: </label>9780230203969 (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>E-Marketing
<br/><br/><label>Dewey Class. No.: </label>381.0285  / DAE