Wright, Don <br/><br/>
Bank marketing for the 90's  : new ideas from 55 of the best marketers in banking  
Don Wright 
 - New York:  John Wiley,  1991. 
 - xi, 228p. 
<br/><br/> HB 
<br/><br/>Includes index 
<br/><br/><br/>Eng 
<br/><br/><label>ISBN: </label>0471522643 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Banks and banking-Marketing<br/>Bank marketing
<br/><br/><label>Dewey Class. No.: </label>332.1  / WRB