Stanton, William J. <br/><br/>
Fundamentals of Marketing 
William J. Stanton and Charles Futrell 
 - 8th ed. 
 - New York:  McGraw-Hill,  1987. 
 - xx, 666p. 
<br/><br/> Includes index 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>0070609438 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / STF