Tungate, Mark <br/><br/>
Media monoliths  : how great media brands thrive and survive 
Mark Tungate 
 - London:  Kogan Page,  2004. 
 -  viii,261p 
<br/><br/> PB 
<br/><br/>Included references and index 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>0749444037 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products
<br/><br/><label>Dewey Class. No.: </label>338.430223  / TUM