Severin, Werner J.  <br/><br/>
Communication theories  : origins, methods and uses in mass media 
Werner J. Severin and James W. Tankard 
 - 5th ed.  
 - Harlow:  Pearson Education,  2014. 
 - xiii, 411p. 
<br/><br/> PB 
<br/><br/><label>ISBN: </label>9781292042855 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media<br/>Communication
<br/><br/><label>Dewey Class. No.: </label>302.23  / SEC