TY  - BOOK
AU  - Severin, Werner J. 
AU  - Tankard, James W. (jt. auth.)
TI  - Communication theories: : origins, methods and uses in mass media
SN  - 9781292042855
U1  - 302.23 
PY  - 2014///
CY  - Harlow
PB  - Pearson Education
KW  - Mass media
KW  - Communication
N1  - PB
ER  -