Dominick, Joseph R. <br/><br/>
The dynamics of mass commnication 
Joseph R. Dominick 
 - 4th ed. 
 - New York:  McGraw-Hill,  1993. 
 -  xxii, 616p. 
<br/><br/> PB 
<br/><br/><br/>Eng 
<br/><br/><label>ISBN: </label>0070178054 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media
<br/><br/><label>Dewey Class. No.: </label>302.23  / DOD