Kardes, Frank R <br/><br/>
Consumer behavior Managerial Decision Making 

 - 1st 
 - New York  Addusib-Wesley  1999 
 -  505p 
<br/><br/> Includes bibliography and index 
<br/><br/><br/>eng 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumers-Case studies
<br/><br/><label>Dewey Class. No.: </label>658.834  / FRC