Kotler, Philip. <br/><br/>
Marketing management  analysis, planning, implementation and control 

 - 7th 
 - New Delhi  Prentice-Hall of India  1993 
 -  xxvi, 756p 
<br/><br/><br/>eng 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOM