TY  - BOOK
AU  - Gamble, Michael W
AU  - Gamble, Teri Kwal (jt. auth.)
TI  - Introducing mass communication
SN  - 0070227748
U1  - 001.51 
PY  - 1989///
CY  - New York
PB  - McGraw-Hill
KW  - Mass communication
KW  - Mass media
N1  - Include index
ER  -