Arens, William F. <br/><br/>
Contemporary advertising  BOOK 

 - 7th 
 - Boston  McGraw-Hill  1999 
 -  xxxii, 569p 
<br/><br/> Includes bibliography and index 
<br/><br/><br/>eng 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1  / ARC