Cravens, David W. <br/><br/>
Strategic marketing cases and applications 
David W. Cravens and Charles W. Lamp, Jr. 
 - Homewood:  Irwin,  1983. 
 - xix, 648p. 
<br/><br/><br/>Eng 
<br/><br/><label>ISBN: </label>0256029369 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-Decision making
<br/><br/><label>Dewey Class. No.: </label>658.8  / CRS