Hawkins, Del I. Consumer behavior Del I. Hawkins, Roger J. Best and Kenneth A. Coney - 3rd ed. - Plano, Texas: Business Publications, 1986. - xiv, 740p. Includes index eng ISBN: 0-256-03414-1 Subjects--Topical Terms: Markeeting-Case studies Dewey Class. No.: 658.8 / HAC