Mcgarthy, E. Jerome <br/><br/>
Basic marketing  : a managerial approach 
E. Jerome Mcgarthy and William D. Perreault. 
 - 8th ed. 
 - Homewood, Illinois:  Richard D. Irwin,  1984. 
 -  xviii, 841p. 
<br/><br/> Includes index 
<br/><br/><br/>Eng 
<br/><br/><label>ISBN: </label>0256030197 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / MCB