Evans, Joel R. <br/><br/>
Marketing 

 - 4th 
 - New York  Macmillan  1990 
 -  xxix, 780p 
<br/><br/> Includes index p.1-30 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>0-02-334401-6 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>658.8  / EVM