Tull, Donald S. <br/><br/>
Marketing research  : meaning, measurement, and method; a text with cases 
Donald S. Tull and Del I. Hawkins 
 - New York:  Macmillan,  1976. 
 - xv, 736p. 
<br/><br/> PB 
<br/><br/>Includes index 
<br/><br/><br/>Eng 
<br/><br/><label>ISBN: </label>0024217409 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.835  / TUM