Tull, Donald S. <br/><br/>
Marketing research (C-576)  : measurement and method 
Donald S. Tull and Del I. Hawkins 
 - 6th ed. 
 - Islamabad:  National Book Foundation,  1993. 
 - xviii, 889p. 
<br/><br/> PB 
<br/><br/>Includes bibliography and index 
<br/><br/><br/>Eng 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.835  / TUM