Tull, Doanld S. <br/><br/>
Marketing research  measurement and method  BOOK 

 - 5th 
 - New York  Macmillan  1990 
 -  xxiv, 683p 
<br/><br/> Includes index 
<br/><br/><br/>eng 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-Research-Case studies
<br/><br/><label>Dewey Class. No.: </label>658.83  / TUM