Boyd, Harper W. <br/><br/>
Marketing research  : text and cases 
Harper W. Boyd, Ralph Westfall and Stanley F. Stasch 
 - 6th ed. 
 - Homewood, Illinoise:  Irwin,  1985. 
 - xv, 836p. 
<br/><br/> HB 
<br/><br/>Includes index 
<br/><br/><br/>Eng 
<br/><br/><label>ISBN: </label>0256031835 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.835  / BOM