TY  - GEN
AU  - Boyd, Harper W.
AU  - Westfall, Ralph (jt. auth)
AU  - Stasch, Stanley F. (jt. auth)
TI  - Marketing research: : text and cases
SN  - 0256031835
U1  - 658.835 
PY  - 1985///
CY  - Homewood, Illinoise
PB  - Irwin
KW  - Marketing research
N1  - HB; Includes index
ER  -