Stanton, William J. <br/><br/>
Fundamentals of marketing 
William J. Stanton, Michael J. Etzel and Bruce J. Walker 
 - 10th ed. 
 - New York:  McGraw-Hill,  1994. 
 - xxviii, 697p. 
<br/><br/> Includes index 
<br/><br/>Reproduced National Book Foundation, Islamabad 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>0070610150 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / STF