Jerome McCarthy, E. <br/><br/>
Basic Marketing  : a managerial approach 
E. Jerome McCarthy and William D. Perreault 
 - 7th ed. 
 - Homewood:  Irwin,  1987. 
 - xviii, 749p. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0256015678 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / MCB