McCarthy, E. Jerome <br/><br/>
Basic marketing: A managerial approach  a managerial approach 

 - 10th 
 - Homewood, Illinois  Richard D. Irwin  1990 
 -  734p. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0-256-08398-3 
<br/><br/><label>Dewey Class. No.: </label>658.8  / MCB